Best Digital Marketing Courses Online in 2024

Businesses market their products and services online through Digital Marketing and Affiliate Marketing. The digital channels include social media platforms, websites, and mobile devices. With the rising popularity of the internet, digital marketing has become an effective technique to publicize a business for its success. It attracts customers through content marketing, email, search platforms, and more. 

Digital marketing is needed because it is the most effective way to reach and engage with the target audience today. It is especially important for people who work in industries such as public relations, media, marketing, or research and development. Digital marketing provides them with the tools and knowledge they need to do their jobs effectively in the digital age. 

With hundreds of platforms and options online, it can be a little challenging to choose an online digital marketing course that aligns with one’s requirements. This article features a list of the best digital marketing courses online, along with key course details, to help aspirants choose a relevant course. Also Check: Best Digital Marketing Courses on Udemy

Course TitlePlatformDurationRating
Digital Marketing FoundationsLinkedIn Learning1 hour 35 minutes4.2/5
Fundamentals of Digital MarketingGoogle40 hours4.9/5
The Complete Digital Marketing Course – 12 Courses in 1Udemy22.5 hours4.6/5
Digital Marketing SpecializationCoursera4 months4.6/5
Digital Marketing Masterclass – 24 Marketing Courses in 1 Udemy39 hours4.5/5
Professional Certificate in Digital MarketingedX4 months4.0/5
Digital Marketing Nanodegree ProgramUdacity6 months4.6/5
Digital Marketing StrategySkillshare3 hours 6 minutes4.2/5
Digital Skills: Digital MarketingFutureLearn3 weeks4.3/5
Google Digital Marketing & E-commerce Professional CertificateCoursera6 months4.8/5

1. Digital Marketing Foundations – LinkedIn Learning

LinkedIn Learning’s Digital Marketing Foundations is a comprehensive course that teaches the essential skills and strategies needed to succeed in digital marketing. It covers a wide range of topics, including search engine optimization (SEO), social media marketing, email marketing, display advertising, marketing analytics, content marketing, and customer engagement. Students will learn how to develop an effective digital marketing strategy, create and manage effective online marketing campaigns, build and engage with communities on social networks, and track and measure the results of their efforts.

2. Fundamentals of Digital Marketing – Google

Fundamentals of Digital Marketing is a free online course that teaches the basics of digital marketing. It is accredited by the Interactive Advertising Bureau Europe and The Open University and is taught by Google trainers. The course covers a wide range of topics, including the importance of digital marketing, different types of digital marketing, how to create a digital marketing strategy, and how to use digital marketing tools and platforms. The course is divided into 26 modules, each of which includes practical exercises and real-world examples. 

3. The Complete Digital Marketing Course – 12 Courses in 1 – Udemy

It is one of the best-selling digital marketing courses on Udemy. This comprehensive course covers all the major aspects of digital marketing, including market research, WordPress, email marketing, copywriting, SEO, YouTube marketing, and more. The course is highly interactive with projects, checklists, and actionable lectures built into every section. Students will learn how to market a business online from scratch across all the major marketing channels.

4. Digital Marketing Specialization – Coursera

It is one of the specialization courses by Coursera. It teaches students about the foundations of digital marketing and how to apply them to real-world projects. The specialization covers a wide range of topics, including digital marketing analytics, search engine optimization, social media marketing, and 3D printing. The specialization is part of the University of Illinois Masters of Business Administration degree program. Students can apply the skills they learn to a real-life capstone project in partnership with Grainger, a global B2B supplier of Maintenance Repair and Organization supplies.

5. Digital Marketing Masterclass – 24 Marketing Courses in 1 – Udemy

This Udemy course teaches students everything they need to know about digital marketing, including branding, websites, content marketing, email marketing, copywriting, SEO, Facebook marketing, Google Ads, Google Analytics, and more. The course also includes case studies and exercises so that students can see how these strategies are used in the real world and put them into practice themselves. The course is especially well-suited for entrepreneurs, business owners, bloggers, YouTubers, website owners, or anyone interested in digital marketing.

6. Professional Certificate in Digital Marketing – edX

The Professional Certificate in Digital Marketing, offered by the University of Maryland on edX, is meticulously designed by world-renowned marketing professors from Maryland Smith. With a focus on bridging the prevalent “digital skills gap” in the marketing landscape, this course equips participants with essential tools and skills vital for the future of marketing. The program provides a comprehensive understanding of the rapidly evolving digital marketing industry. Participants will not only enhance their creativity and marketing prowess but also develop robust data analysis skills, empowering them to track ROI effectively.

7. Digital Marketing Nanodegree Program – Udacity

The Digital Marketing Nanodegree Program offered by Udacity provides a comprehensive and hands-on approach to mastering the key skills essential for success in the dynamic field of digital marketing. Designed to cater to both beginners and seasoned professionals, this program covers a wide spectrum of topics, including marketing fundamentals, data and technology integration, social media marketing, search engine optimization (SEO), search engine marketing (SEM), digital advertising, and email marketing. 

8. Digital Marketing Strategy – Skillshare

This Skillshare course teaches the participants how to use digital marketing strategies to grow their business by increasing the number of customers, and the average transaction value per customer. Students will learn how to create profitable sales funnels that can scale their business on autopilot while giving their target audience an authentic and personalized experience throughout. The course also covers topics such as identifying the target audience, creating sales funnels, pricing strategies, and using metrics to optimize sales funnels.

9. Digital Skills: Digital Marketing – FutureLearn

This two-week course from FutureLearn is designed to help professionals learn how to use digital marketing strategies to grow their businesses. Students can explore different digital marketing techniques, such as banner advertising, pay-per-click advertising, content marketing, search engine optimization, social media, and email marketing. They will also learn how to balance and integrate these strategies to effectively target their customers. The course is guided by specialists from Accenture.

10. Google Digital Marketing & E-commerce Professional Certificate – Coursera

Coursera’s Google Digital Marketing & E-commerce Professional Certificate teaches the skills needed to land an entry-level job in digital marketing and e-commerce. Throughout the program, students will learn how to develop digital marketing and e-commerce strategies, attract and engage customers through digital marketing channels, measure marketing analytics and share insights, and build e-commerce stores, analyze e-commerce performance, and build customer loyalty. They will also learn how to use popular tools and platforms required for an entry-level job, such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. 

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