In this digital era, where internet access is available to most people, digital marketing is expected to grow rapidly. Digital marketing helps promote brands and people online using the internet and digital channels. The digital marketing field offers exciting job opportunities for those interested in reaching and engaging audiences through online platforms.
You don’t need to go to college to learn about digital marketing. Online digital marketing courses can help you learn about the various digital marketing tools. Udemy is one of the best platforms to learn about digital marketing and SEO. Udemy digital marketing courses do not just focus on theory, it includes assignments and industry-relevant projects. The best part is that you can learn at your own pace and schedule. I am reviewing the top digital marketing courses on Udemy. I have shortlisted these Udemy digital marketing courses based on the user reviews and ratings.
1. The Ultimate Google Analytics Course For Beginners 2024
Google Analytics is the world’s most used web analytics program and has around 10 million installations. This Udemy digital marketing course focuses on the utilization of this tool to assess and enhance your website’s performance. Also, in this course you will learn how to set up a Google Analytics account and install the tracking code on your website, how to get access to a real demo account with data you can play around with Google Analytics, and various other facts that belong to Google Analytics.
Who would benefit most from taking this course?
The course is ideal for Digital Marketers, Business Owners, and anyone willing to learn how to use Google Analytics.
What do I like in the course?
I say this is one of the best digital marketing courses on Udemy because:
- This course is updated and is based on the new version of Google Analytics called GA4.
- The course also comes with a money-back guarantee plan.
- The audio quality of the Instructor was good compared to other online courses.
What could have been better?
- This course is more targeted towards teaching Universal Analytics, and GA4 and misses out on other subjects.
- Needed more learning materials.
2. Web Analytics & Digital Marketing Analytics – Zero to Hero
“Web Analytics & Digital Marketing Analytics – Zero to Hero” provides you with the basics for properly utilizing Web and Data Analytics. Although this is a beginner-level course, experienced analysts can also find it useful. In this course, you will study the Web Analytics and Digital Analytics processes that have been tried and tested by both small and Fortune 5 firms.
Who would benefit most from taking this course?
This course is for learners who want to learn about web analytics. Also, people from small businesses, fresh graduates, and those who are interested in improving their web/blog or digital marketing can enroll.
What do I like in the course?
I say this is one of the top digital marketing courses on Udemy because:
- The course is informative.
- It is a simple but technologically sound course.
What could have been better?
- The course could be better with practical examples.
- Needed more exercises for practice.
- There are typo errors on some slides that need correction.
3. Marketing Analytics: Stand Out by Becoming an Analytics Pro
“Marketing Analytics: Stand Out by Becoming an Analytics Pro” is ideal for beginners in social media marketing, analytics, or marketing. This course uses the hands-on, case-study method of learning. In other words, you will learn by evaluating data in a real-world setting, and you will also learn about analyzing a company’s PPC marketing campaign using key metrics.
Who would benefit most from taking this course?
This course is ideal for social media professionals, marketing students, digital advertisers, and marketing professionals. In this course, you will learn all about digital marketing, even if you do not have any experience.
What do I like in the course?
I say this is one of the best digital marketing courses on Udemy because:
- The course is easy to follow and is also informative.
- It provides good exposure to data analytics and advanced Excel.
What could have been better?
- The video quality of the lectures needs improvement.
- The basics of Google Analytics need more clear explanation.
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4. The Complete Digital Marketing Course – 12 Courses in 1
“The Complete Digital Marketing Course – 12 Courses in 1” has over 20 hours of training, quizzes, and actionable tasks. This course covers most aspects of digital marketing, including SEO, YouTube marketing, Facebook marketing, Google Adwords, Google Analytics, and more.
Who would benefit most from taking this course?
The course is suited for business owners, website owners, or anyone looking to add skills to their CVs. It is also beneficial for people who want to know and explore the basics of Digital Marketing.
What do I like about the course?
I say this is one of the top digital marketing courses on Udemy because:
- The course consists of information packed and has an accessible format.
- The video quality of lectures is of good quality.
- Most of the topics are covered from the basics.
What could have been better?
- A few of the aspects required an update such as Google Analytics.
- The sound quality of the video lectures needs improvement.
5. Digital Marketing Strategy – Profitable Sales Funnel Mastery
“Digital Marketing Strategy – Profitable Sales Funnel Mastery” teaches how to increase the number of customers, the average transaction value per customer, and the intricacies of creating profitable sales funnels. This course can help scale your business and also provides an interactive learning experience.
Who would benefit most from taking this course?
This course is ideal for existing or aspiring digital marketers who want to build sales funnels for clients.
What do I like about the course?
I say this is one of the top digital marketing courses on Udemy because:
- The course was interactive and the information was easy to understand.
- The course has good practicals and also has steps to practice the assignments.
What could have been better?
- The course is a little repetitive in the customer avatar section.
6. Advanced SEO Strategies 2024 – Level Up Your SEO Knowledge
“ Advanced SEO Strategies 2024 – Level Up Your SEO Knowledge” will teach you the basics of SEO. In this course, you will also learn all about “Topical Relevance” and how you can use your category pages. You will also learn how to implement advanced on-page SEO analysis. This course will make you familiar with Google’s artificial intelligence and machine learning.
Who would benefit most from taking this course?
The course is ideal for Bloggers, Online Marketers, Webmasters, SEO Agency Owners, and anyone who is looking to level up their SEO knowledge.
What do I like about the course?
I say this is one of the best digital marketing courses on Udemy because the course content is very detailed and covers all the topics of SEO.
What could have been better?
- The course content can be updated with the content of 2024.
- The course content needed some more in-depth and advanced topics.
7. Digital Marketing Fundamentals – Beginner to Pro in 3 Hours
“ Digital Marketing Fundamentals – Beginner to Pro in 3 Hours” is well-designed for beginners. So, candidates do not need any prior knowledge of digital marketing. However, they only need a computer and an internet connection. This course will provide you with an overview of all the tools and approaches required for digital marketing.
Who would benefit most from taking this course?
The course is designed for people who are willing to start a career in digital marketing. It will also be useful for anyone who wants to learn digital marketing in 3 hours.
What do I like about the course?
I say this is one of the top digital marketing courses on Udemy because:
- The course covers the essential digital marketing basics in 3 hours.
- No prerequisite knowledge of digital marketing is required to pursue this course.
- The course covers all the 8 major digital marketing topics.
What could have been better?
- The course needed more resources and examples
- The course doesn’t explain much about the topics in detail.
8. Google Analytics Certification – Get Certified & Earn More
Google Analytics Certification is an industry-recognized analytics course. So, adding this skill can improve your chances of employment in digital marketing. Also, the course is well-designed for beginners who want to get Google Analytics and industry recognition. Finally, the course provides certification upon completion of Google Analytics.
Who would benefit most from taking this course?
The course will benefit marketers who want to increase their earning potential and career prospects. This is also ideal for freelancers who want to attract more leads and sales, and companies who want to train staff members quickly.
What do I like about the course?
I say this is one of the top digital marketing courses on Udemy because the course covers 200+ Google Analytics certification exam questions.
What could have been better?
- The course could’ve been more practical.
- The course is outdated for 2024.
- This course lacks a live recording of the interaction
9. Google AdWords Certification – Become Certified & Earn More
Google AdWords is a service advertisers utilize for online advertising of their content, brand, website, etc., using particular defined keywords to achieve traffic or leads. The course is designed to focus on the need for Google AdWords. After completing the course, you will receive an industry-recognition marketing certification from Google and a job-ready understanding of Google Ads.
Who would benefit most from taking this course?
The course can be ideal for students who want a career in Digital Marketing, Entrepreneurs, and Marketers. Also, people who want to learn skills can benefit from this course.
What do I like about the course?
I say this is one of the best digital marketing courses on Udemy because:
- This course is very specific and makes you understand how Google Ads work.
- It is easy to understand and has practical courses with a practice quiz and test exam.
What could have been better?
- Some of the topics are outdated.
- The course did not cover all the topics for the Google AdWords exam.
10. The Complete Digital Marketing Guide – 24 Courses in 1
“The Complete Digital Marketing Guide – 24 Courses in 1” provides a hands-on approach from the start and can help understand the concepts quickly. Also, I appreciate the useful tools, templates, and lifetime access to updates.
Who would benefit most from taking this course?
The course is well-designed for Business Owners, Freelancers, or anyone just getting started in digital marketing.
What do I like about the Course?
I say this is one of the top digital marketing courses on Udemy because:
- Instructors are effective communicators and explain concepts well.
- The course includes timely updates to ensure relevance and effectiveness.
What could have been better?
- WordPress tutorials are conducted through a paid partnership, making it difficult for beginners who don’t want to pay for hosting.
- The content leans heavily towards website marketing rather than mobile app development, which may not align with all learners’ goals.
- The Google Ads section is not updated, which may be a significant drawback for those specifically seeking up-to-date training in this area.
Is digital marketing very difficult?
Digital marketing is not a difficult course to pursue. The skills are fairly easy to develop and with exercises, students can master the skills easily. So, you can choose your desired digital marketing course from Udemy, and start learning.
Are digital marketing courses on Udemy worth it?
Yes. Digital marketing courses on Udemy have the latest curriculum and have well-structured content. So, students can easily upskill themselves, and showcase it with the help of certificates.
What are the best courses on Udemy for digital marketing?
Most courses in Udemy are highly rated. However, a few of the top courses on Digital Marketing include “The Ultimate Google Analytics Course For Beginners 2024”, “Web Analytics & Digital Marketing Analytics – Zero to Hero”, etc.
Can a fresher do digital marketing?
Yes, a fresher or a recent graduate can enroll in a course to become a digital marketer. The courses on Udemy have no academic prerequisites, and students can easily upskill themselves. These courses also have exercises and quizzes for a proper understanding and practical application.
How can I start digital marketing?
People looking to start digital marketing can start their journey just by enrolling in a digital marketing course at Udemy. The courses are well-designed for beginners and also have a structured curriculum. After the completion, you can show the certificate of completion to showcase your skills to the recruiter.
Which qualification is required for digital marketing?
There are no specialized degree courses for digital marketing. However, students can gain the knowledge and skills required for digital marketing through Udemy. Also, students with little or no experience in marketing can enroll in these courses.
How Advanced Excel is related to digital marketing?
Advanced Excel skills are useful in digital marketing. With Excel, you can analyze campaign data, create reports, and track metrics like website traffic or conversion rates. You can also use Excel for keyword research, budgeting, and forecasting.
What is the use of Google Analytics?
Google Analytics helps you understand user interaction with your website or app. It provides insights into visitor numbers, their origins, and their activities. This can help you to optimize marketing strategies and enhance website performance.
Do I need coding experience for Digital Marketing?
No, you don’t need coding experience for Digital Marketing. However, coding can be helpful for web development or data analysis. So, you can focus on skills like creativity, analytical thinking, and communication as they’re important to succeed in digital marketing.
How is the job market for Digital Marketing?
The job market for Digital Marketing is currently expanding. As most businesses are shifting online, there’s a high demand for digital marketing professionals. So, there are opportunities if you’re into content creation, analytics, or strategy. According to the U.S. Bureau of Labor Statistics, the demand for advertising, promotions, and marketing managers, which includes digital marketing roles, is projected to grow by 10% from 2020 to 2030.
what is the best Udemy Digital Marketing course?
The Ultimate Google Analytics Course For Beginners 2024 is the best Udemy Marketing course.
Udemy Digital Marketing including ChatGPT, etc. – Worth It?
As the title suggests, this Udemy digital marketing course covers “ChatGPT & AI for Marketing, Social Media Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding”. So I would recommend this course to aspirants who want to pursue a career in social media or content marketing.